Lhe LaLiga clubs have received an economic injection of 400 million euros, the first of the 1,994 million provided for in the LaLiga Impulso project. This is the strategic agreement, endorsed by 90% of the LaLiga clubs, which links the CVC investment fund with LaLiga and its clubs with the aim of achieving global growth.
The plans developed by the clubs should contemplate the investment of up to 70% of the resources in infrastructures, international development, brand and product development, communication strategy, innovation and technology plan and content development plan on digital platforms. and social networks, being able to dispose of up to an additional 15% for the registration of players and the other 15% for financial debt.
This is the first step in a 50-year strategic project that will achieve
catapult LaLiga and its clubs to pioneering levels in the world. And it is that the alliance with CVC supposes the incorporation of an industrial partner with extensive experience worldwide in the sports field, which provides long-term capital and experience to help LaLiga and its clubs to grow globally at a time of great challenges and uncertainties for the entertainment industry.
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