Monchi, general sporting director of Sevillaclosed in Ramón Sánchez-Pizjun the last class and graduation Master Big Data and Scouting launched by Seville itself, ENIIT Innova IT Business School and the UCAM of Murcia. Monchi highlighted the importance of the data on the entity’s successes and explained how this idea was born: “We are a restless, anxious club and we wanted to do something different. Sevilla, until 2005, had won four titles in its history and in 15 years we won ten. And it all started at a specific moment in which we said we had to do different things,” he began.
“If we always take the same path to get to Nervin and the others are always faster, we have to find a shorter path and we find that path by doing different things,” he continued. “The beginnings were not easy, the results were coming in drops, but once we were climbing steps, people demanded more. The last steps were difficult, but we believed in what we were doing and we were constant. There was a difficult season like 2004-2005, but we believed in what we were doing and we continued. We kept that line and the successes came”, he explained.
Nevertheless, “People began to copy us and there came a time when we were the same again. We had to look for a change of pace and we found it in the data. We thought again that we had to do something different, something that would differentiate us. And we have based this growth attempt on the data, hence we have created an R&D Department and a Data Department; as well as our own App and platform. We believe that data is the fundamental engine for growth, not only at a sports level, but also at a business level. The data is going to be what drives business growth in the short term,” he concluded.