ORThe Editorial Unit has appointed Sergio Cobos as the new General Director of Advertising, who will be responsible for leading the commercial area and promoting the expansion of the business model through an offer of integrated and innovative solutions for clients and advertisers.
“The appointment of Sergio Cobos as General Director of Publicity is part of the Group’s development strategy for the growth of our titles“, explains Marco Pompignoli, president of Unidad Editorial. “It is a pleasure for me to welcome you”, he adds.
For his part, Cobos assures: “I am proud that Editorial Unit has placed in me the trust and responsibility of leading the commercial management of this leading Group. I am looking forward to this new stage of my professional career, confident that I will meet expectations and position the sales team and its service to the market at the highest levels of recognition and professionalism“.
Sergio Cobos (Madrid, 1972), until 2021 Director of Sales at Atresmedia and responsible for managing the Television, Radio and Digital areas, has extensive experience in the sector. Linked for more than 20 years to the communication industry, he began his career at Channel 7 before entering, in 1998, on Antena 3 Television, of Atresmedia, a group in which he has developed practically his entire professional career. Cobos has a law degree from the CEU Luis Vives University and a Master’s degree in Audiovisual Media Management and Administration. by EAE Business School.
The manager replaces Jess Zaballa in his position, who has directed the commercial area until 2021, and to whom Editorial Unit expressly thanks the professionalism and dedication that he has given to the activity of the Group during all his years of work.