ANDThe objective was clear: to win football shirts -and very nice ones-. The clearest obstacle, even if possible, will be the one who knows the most about football with the fun and demanding perhaps questions answered by the attendees at the Lionel Messi Challenge by Socios.com, the platform that creates fan tokens, at MARCA Sport Weekend in Malaga. The event brought together a hundred people to win and show that technology, sports and ‘fan tokens‘ are an increasingly established reality in the 21st century.
Winning wasn’t just any challenge, since the well-known youtuber Carles Santal, better known as ‘Kolderiu’, and the sports journalist Miguel Quintana, entertainers, but also rivals in the search for tremendous prizes, were also present. Free, just by downloading the Socios.com app to access some questions that even sparked piques. Because no, not everyone knew Messi’s titles or the star’s favorite rival from Rosario.
The Challenge even unleashed a rivalry between Kolderiu and Quintana as well, as they saw how the Radio MARCA journalist came from behind in his duel against Kolderiu to win a shirt signed by the Pars-Saint Germain squad.
Another succulent prize up for grabs was the special t-shirt that the Valencia launched this course that explains the new reality that Socios.com transmits: football -and sport- for everyone, more and more.. Because the holders of ‘fan tokens’ of the ch set were able to choose which design that shirt would incorporate. It was a symbol of infinity, which showed that love for the club.
The connection of fans with their favorite clubs, which with technology created from ‘blockchain’, it is one of the signs of identity of Socios.com, like being able to choose which tune plays in the stadium when there is a goal or the design of your team’s jerseys. And those who crowded in Mlaga saw it first hand by winning shirts just by clicking ‘download’. VIP experiences are one of the hallmarks of Socios.com, allowing fan token owners to experience unique and spectacular actions related to their team.
The MARCA Sport Weekend approached as well as a new giant like Socios.com is a reality of sport as it is understood. A more participatory sport, with increasingly global fans eager to add prizes. In the Plaza de la Constitucion in Malaga there were LaLiga jerseys and balls, but this year other Socios.com users have enjoyed the experience of playing in the stadium of their dreams, such as the Camp Nou or the Metropolitan Wanda.
More than 130 sports organizations
More than 130 sports organizations around the world already use Socios.com technology to actively connect with their fans. The list includes giants of world football such as Paris Saint-Germain, FC Barcelona, Atlético de Madrid, Valencia, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Manchester City, Flamengo, Corinthians or River Plate, but also fifty from American NBA, NFL, NHL and MLS franchises, esports clubs, Formula 1 teams and much more.
What is a Fan Token?
A Fan Token is a digital asset created on a blockchain that gives its owner access to a service that sports organizations provide to their fans through an intermediate app. It is in this intermediation that the work of Socios.com stands out.