ANDl Malaga CF has revolutionized social networks with a video that has gone viral. Posted in a tweet, the clip in question It treats without heat the gap opened in the city between those from Malaga who are Malaguistas and those who follow other teams, especially the two greats of the country, Real Madrid and FC Barcelona. During the short film, images of a neighborhood in the Costa Solea capital are seen. On a label, the Champions League final Ancelotti’s team played against Liverpool. The sound reflects a lot of bustle and a shout out to the supposed goal by Vinicius Junior that concerns the entire neighborhood.
It reflects the sad reality of this country, people are not from the team of their city
Then, if reflects matchday 40 of LaLiga SmartBank. The video shows a terrace, the only one on the block, with a flag from the Boquern team. That date Malaga won in Tenerife in a victory that in the end was vital to achieve the long-suffering permanence in the silver category. When the La Rosaleda team scores, you only hear a small cry of joy coming from that dwelling. Under the motto ‘Amor a lo propio’, the Malacitano club tries to make the city aware that You have to support the team from your land. A Malaga that last year showed one of its worst subscriber figures in history, staying at 13,300. The video has not been slow to have an impact. Almost half a million views and opinions from all over the country.
A montage with several screenshots of the Mlaga spot.
Some see in him a display of genius, others believe that Malaga has dared to say what no one says, others think that it does not help as a marketing campaign to get new partners. “It reflects the sad reality of this country, people are not from their city team,” said a follower on Twitter. Others pointed out that “each one must be of the team that he wants to be”. What is clear is that the spot will not leave anyone who sees it indifferent.
Shy reaction at the box office so far
The campaign has started smoothly in terms of the pace of renovations. The club expects to have some 5,000 in this first phase, after having harvested 1,000 subscriptions in the first days. The goal of 20,000 members seems far away. The five seasons in Segunda and the pandemic in between have hurt the Malacitana social mass. Some issues that have nothing to do with the promotion campaign and with prices are not fully understood by the Malaguistas.
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