OROn a soccer field, usually dirt, a 20-year-old boy dressed in a short-sleeved shirt and black gloves even though it’s hot, a spectacular shot, a great goal and a shout: “Receive!!!” The scene will sound familiar to anyone who at least hangs out on social networks, which today is anyone, and stars in it Iran Ferreira (Quijingue, Bahia; 11-7-2001), known as Luva de Pedreiro, who was with MARCA at the foot of the Eiffel Tower on the morning of the last Champions League final.
His nickname alludes to one of his distinctive signs, the aforementioned gloves, and can be translated as ‘worker’s glove’. The nickname is explained by two factors, his humble origins and his almost irrational desire to be a professional footballer. As a child he looked at the players of Europe, whose steps he insisted on imitating and following, and he was surprised how they warmed their hands from the cold of winter. “I play very well, but I haven’t had the opportunity”, laments Iran.
Luva de Pedreiro accumulates more than 31 million followers
As a child he already dreamed of presenting himself to his idol, Neymar, who received him in France in March. “I have met a boy who fights for his dreams and for his family. I have seen myself reflected in him for his simplicity and happiness. I wish you all the success in the world and may God protect your path!!! Thank you for your love,” the PSG star wrote on his networks after their meeting in Paris.
Now, and saying now is always inaccurate in this case because the figures move at the speed of the fruits of a slot machine, He has more than 16.5 million followers on TikTok, 14.1 on Instagram and almost one on Twitter. Iran, out of the public sphere for much of 2021, has become a mass idol in 2022. “My secret? Believing in dreams and in God. I never thought all this would happen…”, recognizes MARK.
He can barely walk through France, let alone through his Brazil, without being stopped. Nearby and accompanied by his agent (Allan Jesus, from ASJ Consultoria), He always has a smile, a joke, some gloves to give away, a pose for a photo and his throat is ready with his motto: “Receba!!!”. He releases it continuously, as if programmed to do so, and accompanies it with a thank you to God, also often adorned with another iconic cry: the “Siuuuh!” of Cristiano Ronaldo.
It was the son of the Portuguese (“I spoke with his mother”, reveals Iran), curiously, one of the main responsible for transporting him to the front page. The video of him celebrating a goal without a shirt and with the “Receba !!!” It raised him to the category, as select as it was crowded, of influencer. After Christian jr. many other popular faces would arrive joining their fashion, such as Marcelo in training in Valdebebas.
“A goal from Vinicius will decide the Champions League final”
The growth was, and still is, unstoppable. In a natural way, without poses or scripts, its depth is indescribable. That’s why marketing experts study him, clubs try to dress him in their kits and multinationals raffle him off. only agree with amazon, but there are plenty of collaborations. There is no clearer example than the Champions League final, the biggest event of each season. Iran landed in Paris the week before the meeting in Saint-Dennis to visit the Parc des Princes (“Scoring great goals invited by Neymar!”, boasts before MARCA) or share, for the advertising action of a famous soft drink firm, photo call with the Cuban singer Camila Hair.
“The final will be decided by a goal from Vinicius”, he correctly predicted although trying not to show his preferences: “I have friends in both teams. Marcelo, Vinicius, Rodrygo, Firmino, Fabinho, Luis Diaz… The first to contact me was Marcelo. Also Military!” And he showed that he knows some of this, because although it was easy to put Alisson, friend and compatriot, in the clouds, he praised Courtoisultimately MVP of La 14: “It’s magnificent, spectacular.”
As he looks to the future, imagining his team’s sixth World Cup in Qatar, he doesn’t lose sight of the past: “My childhood was difficult, working from the age of nine with my father to help my family. In my studies I stayed in the high school“. Because to the world she is Luva de Pedreiro, but she does not forget that at home, with parents who work on a farm to support their nine children, the viral phenomenon is still Iran.