ANDhe Girona F.C. play again next year in the First Division, and I will do it with a particular sponsor on the shirt, Gosbi, a pet food and care brand, and with the desire to become “the first ‘pet friendly’ club in the world: not only with words, but with deeds”, according to the club’s CEO, Nacho Mas-Bag.
Mas-Bag, “still voiceless” after the promotion celebrations, highlights that being a ‘pet friendly’ club “has many derivatives” and that Girona has “many ideas”. They are looking for “formulas” to study if it is possible “that dogs and pets can also come to Montilivi”. “The world is changing very fast”, he emphasizes.
“There are a series of state regulations on how to access a football stadium, but it is being studied if it is possible to accommodate them in a specific space in the stadium.so that there can be a place for everyone and the stadium is a family space and thought, also, from the animal respect“, says Mas-Bag.
The CEO of Girona also values very positively the sponsorship agreement with Gosbi, released last year and with vvalidity until 2024. He says it generates “pride” in the club.
The brand approached the club and, after a study revealed that both parties agreed on values, the club proposed that it be the “main, global” sponsor.
In addition, Mas-Bag points out that “it is not a purely commercial message. It goes further. They help us to give a message to make society aware of animal respect. It is a sponsorship that goes far beyond putting your brand and your logo on the Girona shirt”.
Along the same lines, Isaac Pars, founder and CEO of Gosbi, points out that “a collaboration was jointly devised that goes far beyond a simple sponsorship” and that puts “the focus beyond our brand, seeking a social goal that is respect and normalization of animals“. He also recognizes that it is an “innovative and different” case and that the brand has felt “very comfortable” and hopes to “continue to grow together for many years”. The initial objective has been achieved: “to gain visibility through a channel massive like football.”
Gosbi, according to Pars, is a “family” company founded in 2003 that is clear that “businesses go beyond income statements and statistics”, which advocates “grow sustainably”, that “loves the planet and wants to take care of it, as well as the people, animals and nature that give it life”. And that is “decidedly committed to quality, honesty and respect for animals, with the aim of offering solutions to families so that they can live a more natural, healthy and happy with their pets”.
Mas-Bag complements the definition: “it is a company that is doubling figures every year, with a strong strategic plan and international presence.”
The CEO of Girona also points out that based on the complicity and “natural connection” between the two actors, adoption campaigns have been organized and to prevent the abandonment of animals that have had the support and active participation of the club’s workers and clothing, among other initiatives. For example, 7,000 kilos of animal feed have been delivered to local protectors among all the parties far from home, 300 for displacement. Gosbi’s name has appeared on the jerseys of all the teams.
Gosbi, “part of the Girona family”, “fellow traveler”, has covered the void on the front of the shirt, without a sponsor in the 20-21 campaign. The last sponsor had been the bookmaker Marathonbet: “It is difficult to find a sponsor. There are always people who come and want to be there. But neither can any agreement be accepted because the shirt, the main asset of the club, cannot be devalued. It cannot be sold at any price, because if you do, you lose credibility and value.”
Mas-Bag argues that the club “does not close any doors” and that sponsoring Girona “It is a great opportunity for international companies interested in the Spanish market”, and more so after returning to Primera, but admits that Girona, as a “Catalan club, deeply rooted in the territory”, has always had the will to “start from here, through the Girona and Catalan company”. “Girona is a close, proximity club,” he says.
In this sense, Mas-Bag says that the experience with Gosbi will help “other companies see that working with Girona works and join the project”.
The Girona CEO also appreciates Gosbi’s “support” and “courageous” commitment. “Girona has risen and Gosbi has risen. And this will help them have more impact at the state level and worldwide. They are part of this promotion and Girona wants them to enjoy the repercussion that being in the First Division has, that they take advantage of the club as a communication platform to get their message across to everyone,” says Mas-Bag, happy and satisfied.
The satisfaction is reciprocal, since Paris appreciates the facilities of Girona and its “total predisposition to transmit and spread love and respect for animals. The agreement has been beneficial, because “the response has been very positive from minute 0” and “throughout the year”, both for the company and for the club: “Promoting respect, in any of its forms, through a sponsorship arouses sympathy. It’s a win-win.” “In Primera the loudspeaker will be bigger. And there is a lot of enthusiasm in the project,” he remarks.
Regarding promotion to the First Division, Mas-Bag emphasizes that it is “going to another dimension”, “a brutal transformation”. “The prize is too great”, he assures him: Girona’s budget to go “from about 12 million euros to 50 and something”. And the club wants the impact that the promotion will have in the city and in the province, estimated at around 25 million euros by the Girona Chamber of Commerce, to also benefit companies. And to achieve this they will continue “knocking on doors to try to make the businessman fall in love”.
“The promotion is going well for everyone. We have to celebrate it well. But now work is already under way to plan for the coming season,” concludes Mas-Bag.